Post by account_disabled on Mar 5, 2024 3:50:48 GMT -5
Pampín Categories Covid-19 , B2B Marketing Coronavirus: steps to digitize your B2B company The current situation has forced everyone to change the life and functioning of companies from one day to the next . As a society we are experiencing changes in our lives, habits and routines. The digital factor is now key in the way we communicate and relate not only with our families and friends, but also in work with colleagues, suppliers and clients.And in this situation, if your company works in the B2B sector , how do you react? You will have read hundreds of news stories about “digitalization” and how it can help companies.
But what does it mean to digitize a company? Beyond taking your laptop home and using Zoom, Slack or Teams with colleagues, there are a series of steps to update businesses and implement industrial marketing strategies. The B2C world had already entered more into the digital dynamic, but many managers of B2B companies found it difficult to take the step towards greater digitalization, since they depended a lot on face-to-face and direct contact with potential clients. Today there are two types of BTC Users Number Data scenarios to survive the current situation : Dependence on the digital strategy for those who already contemplated it in their marketing plan. Digital acceleration of those who considered it as something long-term and who now have to take advantage of it. There is a third scenario: turn off the tap and wait for everything to pass. Mistake. You will lose in the short, medium and long term , since the competition will remain active and you will lose ground, your potential clients, your audience and technical professionals will lose sight of you. It will cost you more than twice as much to recover and you will have left a lot behind.
The objective is to bring our habits as users to the industrial world and marketing for engineers : digitize certain experiences and familiarize ourselves with the online environment . Where to start? Don't panic, it's an opportunity. Do not cancel budgets for planned actions. Your audience is still there, it's just the way you communicate with them has changed. The approach will be different if you were already present in the online environment or not. You must approach it as an opportunity, marketing is an investment that you should analyze to redirect and draw up new strategies that have a return. Before doing, think: strategy is your best ally. Taking advantage of the opportunities that technology offers us is not about creating an ecommerce in less than a week or investing in Google Ads. Beyond your corporate website, you need a marketing plan and an analytical vision. A strategy before you build new channels or tools.
But what does it mean to digitize a company? Beyond taking your laptop home and using Zoom, Slack or Teams with colleagues, there are a series of steps to update businesses and implement industrial marketing strategies. The B2C world had already entered more into the digital dynamic, but many managers of B2B companies found it difficult to take the step towards greater digitalization, since they depended a lot on face-to-face and direct contact with potential clients. Today there are two types of BTC Users Number Data scenarios to survive the current situation : Dependence on the digital strategy for those who already contemplated it in their marketing plan. Digital acceleration of those who considered it as something long-term and who now have to take advantage of it. There is a third scenario: turn off the tap and wait for everything to pass. Mistake. You will lose in the short, medium and long term , since the competition will remain active and you will lose ground, your potential clients, your audience and technical professionals will lose sight of you. It will cost you more than twice as much to recover and you will have left a lot behind.
The objective is to bring our habits as users to the industrial world and marketing for engineers : digitize certain experiences and familiarize ourselves with the online environment . Where to start? Don't panic, it's an opportunity. Do not cancel budgets for planned actions. Your audience is still there, it's just the way you communicate with them has changed. The approach will be different if you were already present in the online environment or not. You must approach it as an opportunity, marketing is an investment that you should analyze to redirect and draw up new strategies that have a return. Before doing, think: strategy is your best ally. Taking advantage of the opportunities that technology offers us is not about creating an ecommerce in less than a week or investing in Google Ads. Beyond your corporate website, you need a marketing plan and an analytical vision. A strategy before you build new channels or tools.