Post by account_disabled on Mar 6, 2024 6:28:02 GMT -5
Which resulted in a significant loss of visibility in search engines. Therefore, a solid strategy was required to regain visibility and increase the quality of organic traffic to your website to attract your potential target audience. The Challenge: Legacy, internal bureaucracy and an unfocused content strategy Our first task, after the technical SEO audit , was to reflect on the challenges faced by the client: A very large website with thousands of URLs. Duplicate content that confused search engines. Presence of "thin content" (content that is not very relevant or of low quality). A non-optimized structure. Various technical problems derived from the migration. We were clear that we should not and could not face everything at once, without putting the project itself at risk. On the one hand, it was necessary to correct all aspects related to design and programming and, on the other hand, see how the domain responded to the elimination of duplicate content, thin content and new web architecture .
All of this managed at the same time can generate confusing signals for search engines. And end up generating drops in organic traffic and positions in the project. So we decided to approach the project in sequential and priority phases. Solution: How do we approach the project from ? Our approach to the project was divided into three crucial phases, each with a specific Cell Phone Number List focus and purpose: Phase 1: Cleaning Technical Errors. Troubleshooting code and programming issues to eliminate 4XX errors and 3XX redirect loops. Phase 2: Content pruning. Address URLs with “thin content” and duplicate content. Phase 3: Evergreen Strategy. Planning of new content based on an approach of permanent interest in demand. Between phase and phase, we waited to see how the organic traffic of the website responded before deploying all the changes and starting a new stage. Let's now see how we deploy the SEO strategy for our client: 1. Technical bug fixes We have mentioned that we performed a detailed technical audit to identify all website programming and code issues. This included identifying SEO errors as well.
During this stage, we focus on resolving issues related to programming, web design, and website code issues inherited from the migration. Additionally, we resolved bugs, optimized redirects, and ensured the technical structure was in its best shape. It was an essential process to eliminate technical obstacles that affected the site's visibility in search engines. And it involved a great effort and tension, because before deploying the changes we had to confirm that Google responded positively to them. That's how we manage to address optimizations in web architecture, programming, design and correct all errors without scares or negative surprises. 2. Cleaning contents Once the technical changes were established, it was time to tackle the elimination of unuseful or duplicate content . Thus, we carried out a deep cleaning of the contents on the site. To do this, we analyze web traffic data, internal and external links and user response for a large number of URLs. In such a way that we were able to rule out false positives and discard them from the pruning process. This is very important. Especially when you are going to act on a scale. And it is very easy in a content purification process to eliminate URLs that have value because they are recoverable, or have the potential to position better or even links and qualified traffic.
All of this managed at the same time can generate confusing signals for search engines. And end up generating drops in organic traffic and positions in the project. So we decided to approach the project in sequential and priority phases. Solution: How do we approach the project from ? Our approach to the project was divided into three crucial phases, each with a specific Cell Phone Number List focus and purpose: Phase 1: Cleaning Technical Errors. Troubleshooting code and programming issues to eliminate 4XX errors and 3XX redirect loops. Phase 2: Content pruning. Address URLs with “thin content” and duplicate content. Phase 3: Evergreen Strategy. Planning of new content based on an approach of permanent interest in demand. Between phase and phase, we waited to see how the organic traffic of the website responded before deploying all the changes and starting a new stage. Let's now see how we deploy the SEO strategy for our client: 1. Technical bug fixes We have mentioned that we performed a detailed technical audit to identify all website programming and code issues. This included identifying SEO errors as well.
During this stage, we focus on resolving issues related to programming, web design, and website code issues inherited from the migration. Additionally, we resolved bugs, optimized redirects, and ensured the technical structure was in its best shape. It was an essential process to eliminate technical obstacles that affected the site's visibility in search engines. And it involved a great effort and tension, because before deploying the changes we had to confirm that Google responded positively to them. That's how we manage to address optimizations in web architecture, programming, design and correct all errors without scares or negative surprises. 2. Cleaning contents Once the technical changes were established, it was time to tackle the elimination of unuseful or duplicate content . Thus, we carried out a deep cleaning of the contents on the site. To do this, we analyze web traffic data, internal and external links and user response for a large number of URLs. In such a way that we were able to rule out false positives and discard them from the pruning process. This is very important. Especially when you are going to act on a scale. And it is very easy in a content purification process to eliminate URLs that have value because they are recoverable, or have the potential to position better or even links and qualified traffic.