Post by bristi124 on Nov 4, 2024 2:46:51 GMT -5
One of the most current strategies in the marketing and sales sectors, capturing leads depends on your ability to know how to create a landing page in Wordpress.
In fact, it is possible to create these capture pages in multiple tools, however, Wordpress is one of the most used on the market, so we decided to create this guide with a practical step-by-step guide, which will guide you in this mission.
Our goal was to bring together, in one place, everything you need to know about how to create a landing page from scratch.
What is a landing page?
Many people who have come this far already know what a landing page is , however, we decided to include this topic to ensure that everyone is on the same page.
Therefore, it is off page seo service worth reinforcing that a landing page is a web page designed to convert visitors into leads or potential customers , considering that they are business opportunities.
It is typically used as a landing page, which means its URL is used in advertisements or marketing campaigns.
This way, when a user clicks on your company's material, they are usually directed to a landing page.
It is important to note that this is not always true. After all, it is possible to use the website URL or other links to create your campaigns.
However, since landing pages are designed to convert users into leads, they are the most efficient options when it comes to tracking the customer's journey and moving them through the sales funnel .
To delve deeper into this subject and concept, we recommend that you watch the video below, in which we explain everything about what a landing page is and how it works.
What do I need to create a landing page?
To create a landing page, you need to have:
domain (web page address or URL);
platform to host the page;
content relevant to the visitor;
conversion form in which the user will share their data, such as name and email;
impactful title;
images and videos;
final call with conversion objective (call to action or CTA).
This is the basis of a landing page that will bring conversion to your products.
With these elements in mind, you can start thinking about how to create a landing page in WordPress.
How to create a landing page?
So let's learn how to create a landing page from scratch, with all the important elements you need to use to boost conversions.
We have listed here the main points you need to follow to create an efficient landing page. Check it out!
Hosting
Domain name
Purpose of the landing page
Layout planning
Title and initial appearance
Copywriting planning
CTA
We will talk about each one below.
Hosting
Hosting is where your website will be stored and made accessible on the internet. Without hosting, your landing page will not be able to be loaded and viewed by users.
In short, choosing where your website or landing page will be hosted is like choosing where your business will be built. In this case, the location is virtual.
Do you need to have a website to create a Landing Page?
You don't need to have a website to create a landing page. However, you do need to create a domain (URL) for the page, so that this address can be used to promote the page and for visitors to access it.
It is also possible to create a conversion page from your website's hosting and domain, but it is important not to confuse it with another common page, such as the contact or services page.
Its exclusive focus is on getting the user to fill out the form data and, therefore, it should not distract the visitor with links and menus to other virtual pages of your company, not even to the website's home page.
In this sense, it is interesting that the landing page is a single page, with a personalized visual identity, as if it were another website.
If you decide to create a new domain, it is important to choose a good name that matches your sales strategy.
In fact, it is possible to create these capture pages in multiple tools, however, Wordpress is one of the most used on the market, so we decided to create this guide with a practical step-by-step guide, which will guide you in this mission.
Our goal was to bring together, in one place, everything you need to know about how to create a landing page from scratch.
What is a landing page?
Many people who have come this far already know what a landing page is , however, we decided to include this topic to ensure that everyone is on the same page.
Therefore, it is off page seo service worth reinforcing that a landing page is a web page designed to convert visitors into leads or potential customers , considering that they are business opportunities.
It is typically used as a landing page, which means its URL is used in advertisements or marketing campaigns.
This way, when a user clicks on your company's material, they are usually directed to a landing page.
It is important to note that this is not always true. After all, it is possible to use the website URL or other links to create your campaigns.
However, since landing pages are designed to convert users into leads, they are the most efficient options when it comes to tracking the customer's journey and moving them through the sales funnel .
To delve deeper into this subject and concept, we recommend that you watch the video below, in which we explain everything about what a landing page is and how it works.
What do I need to create a landing page?
To create a landing page, you need to have:
domain (web page address or URL);
platform to host the page;
content relevant to the visitor;
conversion form in which the user will share their data, such as name and email;
impactful title;
images and videos;
final call with conversion objective (call to action or CTA).
This is the basis of a landing page that will bring conversion to your products.
With these elements in mind, you can start thinking about how to create a landing page in WordPress.
How to create a landing page?
So let's learn how to create a landing page from scratch, with all the important elements you need to use to boost conversions.
We have listed here the main points you need to follow to create an efficient landing page. Check it out!
Hosting
Domain name
Purpose of the landing page
Layout planning
Title and initial appearance
Copywriting planning
CTA
We will talk about each one below.
Hosting
Hosting is where your website will be stored and made accessible on the internet. Without hosting, your landing page will not be able to be loaded and viewed by users.
In short, choosing where your website or landing page will be hosted is like choosing where your business will be built. In this case, the location is virtual.
Do you need to have a website to create a Landing Page?
You don't need to have a website to create a landing page. However, you do need to create a domain (URL) for the page, so that this address can be used to promote the page and for visitors to access it.
It is also possible to create a conversion page from your website's hosting and domain, but it is important not to confuse it with another common page, such as the contact or services page.
Its exclusive focus is on getting the user to fill out the form data and, therefore, it should not distract the visitor with links and menus to other virtual pages of your company, not even to the website's home page.
In this sense, it is interesting that the landing page is a single page, with a personalized visual identity, as if it were another website.
If you decide to create a new domain, it is important to choose a good name that matches your sales strategy.