Post by account_disabled on Oct 19, 2023 1:16:22 GMT -5
Mckinsey&Company 's 3 Innovation Horizons were developed based on market research, involving companies from 10 different segments. The result of this immersion is a simple but effective framework that will help you have a more strategic view of investments in short and long-term innovations. Today's article is dedicated to helping innovation managers who want to build a well-structured portfolio of innovation projects, based on short-term strategies (exploitation) and long-term strategies exploration .
Balancing sustaining innovations ( exploitation ) and growth innovations ( exploration ) is called Organizational Ambidexterity and, if this term is new to you, check out the article we prepared on the topic: Organizational Ambidexterity: how to balance present and future innovations? What are europe mobile number list the 3 horizons of innovation Thinking about giving managers and executives around the world one more reason to get their well-deserved nights sleep, McKinsey&Company created the three dimensions that managers should keep in mind to promote business growth consistently over time. The framework was launched in the book “Alquimia do Crescimento”, in 1999, that is, it is already a very old concept and has already been widely incorporated to help organizations ensure a balance between short-term and long-term innovations organizational ambidexterity.
The representation of innovation horizons is made in a graph with two axes: the vertical axis, of growth; and the horizontal axis, of time: innovation horizon What are the innovation horizons? Innovation Horizon 1: Core Business In Horizon 1 we need to take very good care of our cash cows , that is, improve and/or optimize products and processes that are directly linked to my company's core business and which are currently my biggest source of income.
Balancing sustaining innovations ( exploitation ) and growth innovations ( exploration ) is called Organizational Ambidexterity and, if this term is new to you, check out the article we prepared on the topic: Organizational Ambidexterity: how to balance present and future innovations? What are europe mobile number list the 3 horizons of innovation Thinking about giving managers and executives around the world one more reason to get their well-deserved nights sleep, McKinsey&Company created the three dimensions that managers should keep in mind to promote business growth consistently over time. The framework was launched in the book “Alquimia do Crescimento”, in 1999, that is, it is already a very old concept and has already been widely incorporated to help organizations ensure a balance between short-term and long-term innovations organizational ambidexterity.
The representation of innovation horizons is made in a graph with two axes: the vertical axis, of growth; and the horizontal axis, of time: innovation horizon What are the innovation horizons? Innovation Horizon 1: Core Business In Horizon 1 we need to take very good care of our cash cows , that is, improve and/or optimize products and processes that are directly linked to my company's core business and which are currently my biggest source of income.