Post by And like every process on Oct 22, 2023 6:51:36 GMT -5
The digital revolution and consumer behavior dictate the rules of advertising – it seems that the traditional seems to have been left behind.
To enter the competitive market, companies began to create other ways to delight and retain their customers. That’s where Ibound Marketing came from .
Discover all the steps of this strategy below. Keep reading!
Translated as Attraction Marketing, Inbound Marketing aims to connect with the target audience with valuable and relevant content.
Furthermore, it comprises online actions that aim to phone list attract visitors to a website and convert them into effective consumers of its products or services (so-called leads).
Inbound Marketing consists of four main phases that integrate effective digital marketing. They are: attracting the customer, closing the purchase and retaining that same customer in the post-purchase period. See each step of Inbound Marketing below.
Inbound Mkt Steps
Demystifying each of the steps and pointing out which path to follow are important actions and deserve attention for those who wish to have positive results. Discover the steps of Inbound Marketing below:
1ST STEP: ATTRACT
The focus here is to attract profiles that are truly interested (qualified) in obtaining your solutions through your company's channels. At this stage, it is necessary to stick to some strategies so that this audience is captivated.
As we have already mentioned in other articles on our blog, actions need to start with content marketing (website, blog, SEO, social networks, campaigns), that is, producing relevant content that helps potential customers of your company.
Always consider “holding” the public’s attention, this way the visitor rate can increase significantly.
2ND STEP: CONVERT
Now, it's time to convert your visitors into leads , that is, capture their contact to start a relationship. At this stage, you need to offer some useful benefit to the visitor in exchange for their contact details, such as name, email and telephone number.
Sounds simple? Well, not so much. About 97% of website visitors do not convert on their first visit. Therefore, having a good strategy can change this scenario for good.
Choose strategies like these: landing pages, pop-ups, banners and forms, offers (webinars, checklists, spreadsheets, infographics, tools and e-books).
3RD STEP: RELATE
At this stage, the objective is to keep the lead engaged. It is necessary to create strategies between him and your company so that he continues interacting, with the aim of finding the solution in your company – note that he must already be at the point of purchase. Now, get ready to argue, use email marketing, nutrition flow and marketing automation.
4TH STEP: SELL
This step occurs in Inbound processes in different ways, depending on your company. The sale can be online, on the company's own website, or through a salesperson.
Decision-making will come after the visitor has gone through all these steps on or off your website.
In the customer journey, it is possible to check exactly when the sale will be made. In this case, it is essential to build a more qualified sales strategy than the conventional ones – this will make all the difference and the results will come.
5TH STEP: ANALYZE
One of the most important stages of Inbound Marketing shows precisely the data generated, through analysis , through a survey of the results obtained in the processes. With this information, it is possible to measure the success of actions, reverse actions that did not work out so well, optimize and boost.
It’s the process of evaluating what works in your strategy and what doesn’t.
Web Analytics and Marketing Bi have excellent tools for measuring and analyzing your Inbound Marketing actions, for example.
How to use Inbound in your strategy
When we analyze each stage of Inbound Marketing, we realize the importance of the logic of its process . Even though they are intuitive, the steps reveal how to deal with the specificities and guide us on how to work with intelligence and feedback.
To enter the competitive market, companies began to create other ways to delight and retain their customers. That’s where Ibound Marketing came from .
Discover all the steps of this strategy below. Keep reading!
Translated as Attraction Marketing, Inbound Marketing aims to connect with the target audience with valuable and relevant content.
Furthermore, it comprises online actions that aim to phone list attract visitors to a website and convert them into effective consumers of its products or services (so-called leads).
Inbound Marketing consists of four main phases that integrate effective digital marketing. They are: attracting the customer, closing the purchase and retaining that same customer in the post-purchase period. See each step of Inbound Marketing below.
Inbound Mkt Steps
Demystifying each of the steps and pointing out which path to follow are important actions and deserve attention for those who wish to have positive results. Discover the steps of Inbound Marketing below:
1ST STEP: ATTRACT
The focus here is to attract profiles that are truly interested (qualified) in obtaining your solutions through your company's channels. At this stage, it is necessary to stick to some strategies so that this audience is captivated.
As we have already mentioned in other articles on our blog, actions need to start with content marketing (website, blog, SEO, social networks, campaigns), that is, producing relevant content that helps potential customers of your company.
Always consider “holding” the public’s attention, this way the visitor rate can increase significantly.
2ND STEP: CONVERT
Now, it's time to convert your visitors into leads , that is, capture their contact to start a relationship. At this stage, you need to offer some useful benefit to the visitor in exchange for their contact details, such as name, email and telephone number.
Sounds simple? Well, not so much. About 97% of website visitors do not convert on their first visit. Therefore, having a good strategy can change this scenario for good.
Choose strategies like these: landing pages, pop-ups, banners and forms, offers (webinars, checklists, spreadsheets, infographics, tools and e-books).
3RD STEP: RELATE
At this stage, the objective is to keep the lead engaged. It is necessary to create strategies between him and your company so that he continues interacting, with the aim of finding the solution in your company – note that he must already be at the point of purchase. Now, get ready to argue, use email marketing, nutrition flow and marketing automation.
4TH STEP: SELL
This step occurs in Inbound processes in different ways, depending on your company. The sale can be online, on the company's own website, or through a salesperson.
Decision-making will come after the visitor has gone through all these steps on or off your website.
In the customer journey, it is possible to check exactly when the sale will be made. In this case, it is essential to build a more qualified sales strategy than the conventional ones – this will make all the difference and the results will come.
5TH STEP: ANALYZE
One of the most important stages of Inbound Marketing shows precisely the data generated, through analysis , through a survey of the results obtained in the processes. With this information, it is possible to measure the success of actions, reverse actions that did not work out so well, optimize and boost.
It’s the process of evaluating what works in your strategy and what doesn’t.
Web Analytics and Marketing Bi have excellent tools for measuring and analyzing your Inbound Marketing actions, for example.
How to use Inbound in your strategy
When we analyze each stage of Inbound Marketing, we realize the importance of the logic of its process . Even though they are intuitive, the steps reveal how to deal with the specificities and guide us on how to work with intelligence and feedback.